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And what does that spending get us?
Not much, it turns out. Only about 2% of people will lose 20 pounds or more and keep it off. That’s a failure rate of epic proportions.
Or is it?
Are we failing to diet? Or are diets failing us?
I would argue that diets fail people. They’re too hard. They demand too much change too quickly. They promote a quick-results, overnight success, something-for-nothing approach that, in the end, fails to deliver.
Sound familiar?
It should. It’s the same mindset that many of us fall victim to in growing our businesses. We start strong, hoping to build lean, powerful businesses overnight…and then find that we can’t sustain the work. We backslide, then become discouraged, and finally, we give up, to find ourselves right back where we were.
The reason, of course, isn’t hard to see: You can’t sustain a workload that demands perfection and massive change overnight, any more than you can sustain a diet that starves you.
So what’s the solution?
It turns out that diets, like business, work best when we focus on shifting our habits.
In weight loss, a slight daily change in diet and exercise over time can generate an enormous change in your body. In real estate, a slight daily change in how many contacts you make can generate an enormous change in your income.
It’s the same principle in both cases. Small changes, done consistently over time. It’s how the 2% of dieters lose weight and keep it off, and it’s how the top sales professionals of our industry dominate the market.
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